Chartered Accountant by profession. Observer by habit. Writer by compulsion. Last act as CEO; now happily back to all three.

This blog is where my thought finds its voice; an attempt to make sense of the world, one word at a time.

Two decades across Healthcare, Advertising and Media have shaped the lens. Interests span Economics, Mythology, Relationships, Technology and the study of human absurdity. At the end of it all, it comes down to one thing: Insights with Integrity.

The writings here are opinionated, and I make no apology for it.

Influences range from Hindu Mythology to Peter Drucker, from Rumi to Roosevelt. Finding patterns across seemingly unrelated things is less a hobby than an affliction.

A word of thanks to my daughter, who designed the logo; and who asks the sort of inconvenient questions that quietly become the seeds of many articles here. One could not be more proud.